Star, 25 March 2006 - By Thean Lee Cheng
IN about a month, Dijaya Corp Bhd,
the pioneer of golf resorts in Malaysia, will launch
its three-storey Villa Green 3A-1 semi-detached properties.
Known as Super Fairway Villas, the ‘3’
denotes the third type of semi-detached to be launched
in Damansara Indah Resort Homes in Petaling Jaya.
As for “fairway”, the development straddles
Tropicana Golf & Country Resort and the Seri Selangor
The 52 units will be part of a larger parcel of 86
units to be built next to a strip of rubber plantation
The price range from RM1.9mil to RM2.3mil depending
on land size appears to rather hefty for a semi-detached
considering the soft property market, rising interest
rates and oil price.
But after some 30 years in the business, Dijaya Corp
Bhd group managing director P K Poh has learnt that
there are some features that simply cannot go wrong.
Besides the location factor, Poh’s latest launch
will have a sense of space, form and function and
“With a built-up of 6,200 sq ft, these semi-detached
will have bigger built-ups than bungalows, which are
normally about 5,000 sq ft,” says Poh.
The average semi-detached properties have a built-up
of between 3,000 and 4,000 sq ft.
Poh says from his experience, many bungalow owners
built space into their dream homes with the children
The children may not stay with their parents on a
permanent basis, but there are special occasions that
bring the family together. The super fairway villas
are designed to house four generations.
Poh says the ground floor have been designed to house
the elderly while the first floor, the second generation.
“This could be for the owner or the owner’s
children. It comes with a large master bedroom and
two other rooms ensuite,” says Poh.
The top floor has a second master bedroom with attached
bathroom that is bigger than many average-sized bedrooms.
Next to the master bedroom is another room which can
be converted into a study, or a baby’s room.
To add convenience to space, a pantry is located next
to it, to warm milk or for that cuppa, without having
to go downstairs.
“While we build space, we also build convenience.
By giving that much of space, we are doing what no
other developers of semi-detached properties have
done,” says Poh.
To reduce the perception of height, emphasis has been
taken to create horizontal space by having larger
rooms and higher ceiling, which are important, particularly
for living space and utility areas.
Wider tread of the stair, a five-feet wide staircase
instead of the normal four, and bigger and more windows
create a sense of space. Space is functional with
details like walled-in stools in the top master bathroom
on the top floor to add refinement. Both the master
bathrooms come with jacuzzi.
The development also comes with smart home features
that enable one to operate electrical devices like
lighting, air-conditioning, heater and other appliances
via the mobile phone while away from home. The house
also has intercom to enable one to speak to visitors
at the front door from the mobile phone, giving the
perception that one is at home.
The smart home feature, if installed personally, will
cost about RM10,000, says Poh.
“We have made this a standard feature in our
Super Fairway Villas,” he says.
The land area is between 4,500 sq ft and 8,000 sq
ft. Early birds will also benefit from a RM100,000
cash and kind rebate. This includes a Tropicana Sports
and Leisure Club membership worth RM22,800 (excluding
golf membership), four air-conditioners and free legal
The masterplan for the development of Damansara Indah
properties spans 400 acres and will have about 220
vacant bungalow lots, 523 units of linked homes, 320
semi-detached units and 889 condominiums and 41 units
bungalows. There will also be 20 acres for commercial
lifestyle development linked to a hypermarket.
The development is about 90% complete and capital
appreciation has been good so far.
“Prices for bungalow land, previously going
for RM60 per sq ft, has doubled to about RM130 per
sq ft. Prices of single-storey link units, launched
at RM160,000 and considered steep in those days has
also doubled, despite it being leasehold.
“Two years ago, we sold some semi-detached properties
at RM850,000 a unit. Today, they are around RM1.1mil
to RM1.2mil. Not many bothered about the leasehold
factor, particularly when land around here is becoming
scarce. Besides, this is a newer and attractive part
of Petaling Jaya with two golf courses and lots of
green space being two of our strong selling points,”
Damansara Indah Resort Homes has a density ratio of
five units per acre compared with Tropicana’s
seven and Damansara Heights’ 10 to 12 units
Damansara Indah’s Seri Selangor 18-hole golf
course, carved out of secondary forest, is also very
scenic and will be a strong selling point as the Super
Fairway Villas is sited on undulating land.
Poh says the development will be attractive despite
the consolidating property market and interest rate
and oil factor.
“For buyers of high-end properties, slight increases
in the interest rates do not affect them as much as
lower-end property buyers,” says Poh. Added
to this is the fact that Malaysia’s growth rates;
7% in 2004, 5.3% last year and an estimated 6% for
This, says Poh, is creditable considering that the
world economy is doing about 2% to 3% a year.